I’ll probably donate as well, but it shows activism and spreads the message.
It has raised their average raising of $1.9Million (during the same period of time) in 2013 to over $23 million as of tuesday morning just for this year.
The ALS Association and its chapters collectively raised about $64 million last year, spokesperson Carrie Munk said. “But in the past three weeks, the organization has seen more than a 1100% increase in year-over-year donations — all attributable to the challenge”.
The challenge has provided an important bonus, too: The hard-to-value reward of awareness.
“The money is wonderful, but the real positive story out of this is the visibility that this disease is getting,” Munk pointed out. The ALS Association recently surveyed about 1,000 people with a history of giving to philanthropic causes, and while nearly everyone knew about disease like HIV/AIDS, only about half were aware of ALS.
Also, there is a “real” reason for pouring water on yourself other than to be “someone pouring cold water on there (their) head” was perfectly explained by tumblr user aristoxxcracy:
"The point of pouring a shit ton of ice water over yourself is because when one suffers from amyotrophic lateral sclerosis (ALS) one of the affects the disease has is a numbness throughout the body, as well as struggling to breathe, and both these are meant to temporarily happen when doused in freezing water. It’s to raise awareness of what ALS feels like and encourage donations towards research and cures."
So that dumb 5 second video? It was an absolutely brilliant plan to raise awareness and have more money to go towards the funding of ALS treatment.
My dad passed away from ALS last year, and when I learned about the Challenge, I was so happy. Words cannot even begin to describe how excited I was that people were learning what it was and what it did to a person. And I learned celebrities were doing, I flipped. I smiled for the rest of the day. People need to learn what ALS is, what it does to you, how much pain and suffering a person goes through after being diagnosed. I know for sure my dad would have been excited as well